IPO Strategy

First Quotation Listing
With a listing in Germany companies will get high liquidity through trading on Frankfurt and the Xetra® platform with an international network of market participants, Designated Sponsor function and low transaction costs.
Second Quotation Listing
European investors are considered to be more conservative than in the U.S., Canada and other countries. Day trading in Germany is only 5% of the entire trade volume. Translloyd coordinates the introduction of your company to the Market Maker and the whole paperwork to get your company listed within a few weeks.
Entry Standard
With a listing in the Entry Standard small and medium-sized companies will get capital market access provided by Deutsche Börse as an alternative to EU-regulated segments. The segment belongs to the open market with additional transparency requirements.
Concept and Schedule

Market Analysis
Market Analysis is the fundamental basis to define strategic and operational targets for marketing campaigns for the client.
Peer Group Analysis
We will perform Peer Group Analysis looking at financial results and investment portfolio composition in comparison with selected peer companies.
Preparation & Creation
We assist the company in creating a professional Corporate Design, fact book, fact sheet, corporate website and a capital marketoriented company presentation.
Identifying and implementing the right listing partner and sponsor
Through our network of different listing partners and market makers we find the best solution for the client to get what he needs for his entry in the market and to have a professional partner on his side.
Creation and implementation of a professional IR program
With our knowledge about the market conditions we create a professional IR program with a mixture of online and offline IR Tools to achieve the best effort for the company. We only use established partners and implement a high quality program for a minimum range of 6 months.
Assisting in Fund Raising
With our contacts and partners in Europe we assist the client in Fund Raising. This network includes private and institutional Investors. We assist the company in preparing and organizing for those meeting.
Identifying professional research coverage
Depending on what the company needs we get in contact with several research analyst to get a professional coverage for the client. This can include one-time research or a steady coverage with updates and different other services.
Online IR

Implementation of online IR-Sections
Translloyd will concept, create and implement an online IR Section for your website following the rules of the Deutsche Börse and the rules of the chosen segment. This section is the basis for all information and transparency the company has to give to the investor and the market.
Creating of company factbooks
The factbook is the professional kind of presentation for a company to present in front of any investor. It is similar to a business plan with less internal information and presented in a high quality. A factbook should always be available in a print and online version.
Writing of online presentations
Also to get a quick overview about the company we concept and create an short online presentation for the client with fundamental basics and financial highlights inside.
Distribution of corporate news
Depending on the markets and countries the company wants to inform about new press releases and other information we have a network of several partners to distribute these information worldwide and accessable for all kind of investors.
Creation and distribution of CEO interviews
Translloyd organizes a professional interview with the CEO of the client for print and video. This interview will be distributed with our partners and is visible on Bloomberg, Reuters, Wallstreet-online and many more. In addition to this the high class video interview will be sent on german TV.
Reporting from Discussion Boards
Translloyd is collecting all discussions about a client in all discussion-boards to see what people are talking about the company and to see what the company can do to optimize their relation to the investors. The client will get a report and recommendations to fix potential problems.
